Microsoft quietly dropped Copilot+ PC branding for Windows 11’s powerful AI laptop, and it won’t tell you why

Microsoft has quietly abandoned the Copilot+ PC branding for its latest powerful AI laptop, the Surface Laptop Ultra, powered by NVIDIA's RTX Spark platform. Despite confirming privately that the laptop still includes an NPU, Microsoft did not mention the Copilot+ branding during the reveal. The absence of Copilot+ branding is speculated to be intentional, possibly due to NVIDIA's preference for associating local AI acceleration with its RTX branding rather than Microsoft's Copilot branding. The move reflects a shift away from the Copilot branding, which had faced controversies and negative perceptions in the past.